How to Increase Online Reviews with Video Marketing?

Video marketing can be a powerful tool to increase online reviews. Here are five supporting facts to consider:
1. Videos are engaging: People are more likely to watch a video than read a lengthy review. By using videos to showcase your product or service, you can capture viewers’ attention and leave a lasting impression.

2. Videos build trust: A well-produced video can showcase the authenticity and reliability of your brand. Customers are more likely to trust and value the opinions of others when they can see and hear real people sharing their experiences.

3. Videos provide demonstration: Unlike written reviews, videos can demonstrate the features and benefits of your product or service in action. This can help potential customers better understand how your offering solves their problems or meets their needs.

4. Videos increase sharing: When you create compelling and shareable video content, it can quickly spread across social media platforms, reaching a wider audience. This enhanced visibility can lead to increased reviews as more people become aware of your brand.

5. Videos encourage interaction: Adding a call-to-action at the end of your video, such as asking viewers to leave a review, can prompt immediate action. By explicitly asking for their feedback, you can nudge happy customers to write positive reviews, helping to boost your overall online review score.


1. How long should my marketing videos be?
Aim for videos that are concise and informative, usually between 1-3 minutes. Attention spans are short online, so it’s crucial to grab viewers’ attention and deliver your message quickly.

2. Should I hire professionals to create my marketing videos?
While hiring professionals can ensure high-quality videos, it’s not always necessary. Many businesses create effective videos using smartphones and basic editing tools. The key is to focus on compelling content and storytelling.

3. Where should I share my marketing videos?
Share your videos on platforms where your target audience is most active. This could include your website, social media channels like YouTube or Facebook, and industry-specific platforms. Be sure to optimize your videos for each platform to maximize visibility.

4. How often should I create new marketing videos?
Ideally, you should create new marketing videos regularly to keep your content fresh and engage your audience. However, it’s crucial to prioritize quality over quantity. It’s better to create fewer high-quality videos than many low-quality ones.

5. How can I encourage customers to review my business after watching a video?
In your video, ask viewers to share their experience and leave a review. You can provide a direct link to your review platform or include a QR code for easy access. Offer incentives like discounts or giveaways for customers who write reviews.

6. Can I repurpose my existing video content to increase reviews?
Absolutely! Repurposing existing video content can be an efficient way to increase online reviews. Consider extracting short clips or highlights from longer videos and sharing them on social media with a call-to-action to leave a review.

7. How can I measure the success of my video marketing efforts for increasing online reviews?
Track metrics like the number of video views, engagement rates (likes, comments, shares), and the actual number of reviews generated after viewers watch your videos. This data will help you gauge the success of your video marketing strategy.

BOTTOM LINE: Utilizing video marketing can be an effective way to increase online reviews. By creating engaging, informative, and shareable videos, you can build trust, encourage interaction, and prompt viewers to leave reviews. Regularly measure the success of your videos using relevant metrics to optimize your strategy and further boost your online review presence.