How to Create a Video Tutorial for Email Marketing Platform?

Creating a video tutorial for an email marketing platform can be a highly effective way to provide instruction and guidance to users. Here are 5 supporting facts on how to create a video tutorial for an email marketing platform:
1. Plan your content: Determine what specific aspects of the email marketing platform you want to cover in your tutorial. This could include creating email campaigns, managing subscriber lists, or analyzing campaign performance.

2. Use screen recording software: To showcase the step-by-step process of using the email marketing platform, you’ll need screen recording software. There are many options available, such as Camtasia or OBS Studio, which allow you to capture your screen and record your voice simultaneously.

3. Write a script: Before recording, write a script outlining what you’ll say and do in each part of the tutorial. This will help you stay organized and ensure you cover all the necessary information.

4. Demonstrate real-life examples: Incorporate real-life examples and scenarios in your tutorial to help viewers understand how to apply the platform’s features effectively. This can make the tutorial more engaging and relatable.

5. Edit and enhance the video: Once you’ve recorded your tutorial, use video editing software like Adobe Premiere or iMovie to edit the footage. Trim any unnecessary parts, add graphics or animations, and make sure the video flows smoothly.


1. What equipment do I need to create a video tutorial for an email marketing platform?
– You’ll need a computer or laptop with the email marketing platform installed, a microphone for clear audio recording, and screen recording software.

2. How long should my video tutorial be?
– Aim for a video tutorial that is concise and focused. Ideally, it should be between 5 to 10 minutes long, depending on the complexity of the topic.

3. Should I include voice-over narration in my video tutorial?
– Yes, voice-over narration is essential as it helps explain the steps and provide additional insights. It’s more engaging than relying solely on text overlays.

4. How can I make my video tutorial more engaging?
– Incorporate visuals, such as highlighting important buttons or using animations, to make the tutorial visually appealing. Use a conversational tone in your narration to keep viewers interested.

5. How should I organize the content in my video tutorial?
– Start your tutorial with an introduction to the email marketing platform, then proceed with a step-by-step guide on using its features. Conclude with any additional tips or best practices.

6. How can I ensure my video tutorial is easy to follow?
– Break down complex processes into smaller, manageable steps. Clearly label each step in your video, and consider adding captions or text overlays to highlight important information.

7. Where should I host my video tutorial?
– You can upload your video tutorial to platforms like YouTube, Vimeo, or even embed it on your website. Choose a platform that suits your needs and provides easy sharing options.

Creating a video tutorial for an email marketing platform requires careful planning, scriptwriting, and the use of screen recording software. By showcasing real-life examples, editing the video for clarity, and hosting it on a suitable platform, you can create a valuable resource to educate users on the platform’s functionalities.