How to Create a Blog Post for Pinterest?

Are you looking to create a blog post for Pinterest as a marketing strategy? Look no further! In this article, we will guide you through the process with five supporting facts, followed by seven detailed FAQs and answers, and finally, conclude with a BOTTOM LINE for your convenience.
Supporting Facts:

1. Visual Appeal: Pinterest is a highly visual platform, making it ideal for showcasing attractive and eye-catching blog posts. By creating visually appealing graphics and images, you can increase the likelihood of your content being shared and gaining more visibility.

2. Infographics and Step-by-Step Guides: Pinterest users love informative and instructional content. Incorporating infographics or step-by-step guides in your blog post can captivate their interest and make them more likely to engage and save your content.

3. Vertical Images: Pinterest favors vertical images, so when creating blog posts for this platform, ensure that your featured image is vertically oriented. By doing so, your pins will be more appealing and fit better on users’ screens, increasing the chances of them opening and exploring your post.

4. Engaging Captions: Captions play a crucial role in attracting attention on Pinterest. Craft compelling captions that give users a glimpse of what your blog post entails. Utilize relevant keywords strategically, using language that inspires curiosity and encourages users to click through to your blog.

5. Rich Pins: Take advantage of Pinterest’s Rich Pins feature, which allows you to display additional information about your blog post directly on the pin itself. By enabling this feature, you can provide an enhanced experience for users, increasing their interest and engagement.


1. How often should I post my blog content on Pinterest?
– Aim to share your blog posts on Pinterest regularly but avoid overwhelming your followers with excessive content. Strive for a balance that keeps your audience engaged without bombarding them.

2. Can I integrate a Pinterest “Pin It” button on my blog?
– Absolutely! Adding a “Pin It” button to your blog makes it easy for your readers to share your content on Pinterest, expanding its reach to a larger audience.

3. Should I include text overlays on my Pinterest images?
– While text overlays aren’t always necessary, they can be incredibly beneficial if they provide an additional context or entice users to click through. Experiment with incorporating persuasive or explanatory text overlays to your pins.

4. Is it necessary to be part of group boards on Pinterest?
– Joining relevant group boards on Pinterest can significantly increase the visibility and reach of your blog posts. It allows your content to be exposed to a larger audience interested in similar topics.

5. How should I optimize my Pinterest board titles and descriptions?
– Optimize your board titles and descriptions by incorporating relevant keywords related to your blog post topic. This will increase the visibility of your boards and help potential readers find your content easily.

6. Do I need to follow a specific pinning schedule?
– Consistency is key on Pinterest. Create a pinning schedule that aligns with your target audience’s most active times. Use Pinterest analytics to identify when your followers are most engaged and adjust your posting schedule accordingly.

7. Can I repurpose my existing blog content for Pinterest?
– Absolutely! Repurpose your existing blog content by creating visually appealing pins and linking them to the respective blog posts. This allows you to breathe new life into old content and reach a wider audience.

When creating blog posts for Pinterest, remember to focus on visual appeal, incorporate infographics or step-by-step guides, utilize vertical images, craft engaging captions, and take advantage of Rich Pins. By following these guidelines and addressing common FAQs, you can effectively leverage Pinterest as a marketing tool and drive more traffic to your blog. So, get started today and make the most out of Pinterest’s vast potential!