How Much Does Under Armour Spend on Social Media Marketing?

Under Armour, a leading sports apparel brand, invests heavily in social media marketing to promote its brand and engage with its target audience. While the exact amount spent on social media marketing by Under Armour is not publicly disclosed, there is evidence to suggest that it allocates a significant portion of its marketing budget toward this channel. Here are five supporting facts:
1. Digital marketing focus: Under Armour has been increasingly shifting its marketing efforts towards digital platforms, including social media. This strategic move demonstrates the brand’s recognition of the importance of social media marketing in reaching and engaging with its target customers.

2. Strong social media presence: Under Armour maintains active profiles on major social media platforms, including Facebook, Instagram, Twitter, and YouTube. This level of engagement requires substantial investments in content creation, advertising, and influencer partnerships.

3. Global reach: Under Armour is a global brand with a presence in many countries worldwide. Social media allows the company to reach and connect with its diverse customer base across different regions, making it an essential channel for their marketing efforts.

4. Collaborations with influencers: Under Armour utilizes influencer marketing to amplify its reach and brand messaging. Collaborating with influencers helps create authentic content that resonates with their target audience and generates brand awareness, which requires a significant investment in influencer partnerships.

5. Increased competition: The sports apparel industry is highly competitive, with rival brands also investing heavily in social media marketing. To maintain its competitive edge, Under Armour needs to allocate a substantial budget to ensure its messages stand out and reach potential customers effectively.


1. How does Under Armour utilize social media marketing?
Under Armour uses social media marketing to engage with its audience, promote its products, share company updates, collaborate with influencers, and run advertising campaigns.

2. Which social media platforms does Under Armour prioritize?
Under Armour maintains an active presence on popular platforms like Facebook, Instagram, Twitter, and YouTube. These platforms allow them to connect with a wide range of customers.

3. Why is social media marketing important for Under Armour?
Social media marketing allows Under Armour to reach a global audience, engage with customers, and generate brand awareness. It is an essential channel for promoting their products and maintaining their competitive advantage.

4. Does Under Armour disclose its social media marketing budget?
Under Armour does not publicly disclose the exact amount spent on social media marketing. However, it is evident that it invests significantly in this channel to support its marketing objectives.

5. How does social media marketing help Under Armour stand out from competitors?
In a highly competitive industry, social media marketing helps Under Armour differentiate itself by creating engaging content, collaborating with influencers, and staying relevant in the eyes of its target audience.

6. Does Under Armour invest in paid advertising on social media?
Yes, Under Armour invests in paid advertising on social media platforms. Paid ads help them reach a wider audience and achieve specific marketing goals, such as driving product sales or increasing brand awareness.

7. Does Under Armour measure the success of its social media marketing efforts?
Under Armour employs various metrics and analytics tools to measure the success of its social media marketing campaigns. This data helps them evaluate the effectiveness of their strategies and make informed decisions for future campaigns.

Under Armour recognizes the importance of social media marketing and invests significantly in this channel. While the exact amount spent is undisclosed, their active presence on major platforms, collaborations with influencers, and focus on digital marketing indicate a substantial budget allocation. With increasing competition in the sports apparel industry, Under Armour’s investment in social media marketing helps differentiate and maintain its position as a leading brand in the market.