How Much Do Hotels Spend on Marketing?

Hotels spend a significant amount on marketing, as it is crucial for attracting guests and driving bookings. Here are five supporting facts about the amount hotels spend on marketing:

1. According to a survey by TravelClick, hotels in the United States spend an average of 5-10% of their total revenue on marketing efforts.
2. The American Hotel and Lodging Association reported that the average annual marketing budget for a hotel in the U.S. is approximately $75,000 to $500,000.
3. Large hotel chains like Marriott and Hilton allocate millions of dollars each year to marketing, with budgets that can exceed $200 million.
4. Marketing activities for hotels include online advertising, social media campaigns, search engine optimization (SEO), print advertisements in travel magazines, and public relations efforts.
5. Hotels also invest in loyalty programs and partnerships with online travel agencies (OTAs) to boost their marketing reach and attract more guests.


1. What marketing channels do hotels typically invest in?
Hotels invest in a variety of marketing channels, including online advertising, social media campaigns, search engine optimization (SEO), print advertisements, and public relations efforts. They may also partner with OTAs and focus on loyalty programs.

2. How does the size of a hotel affect its marketing budget?
Generally, larger hotels have bigger marketing budgets due to having more resources and a wider consumer base to target. Small boutique hotels may have smaller marketing budgets but may focus on more targeted marketing strategies.

3. Why do hotels spend a significant amount on marketing?
Marketing is essential for hotels as it helps them create brand awareness, attract potential guests, and generate bookings. With intense competition in the hotel industry, effective marketing strategies are necessary to stay ahead.

4. How do hotels measure the success of their marketing efforts?
Hotels use various metrics to measure the success of their marketing efforts, such as occupancy rates, room revenue, return on investment (ROI) from marketing campaigns, and customer satisfaction ratings.

5. Do hotels also invest in online marketing?
Yes, hotels heavily invest in online marketing as a significant portion of travelers now turn to the internet when planning and booking their accommodations. Online marketing allows hotels to reach a broader audience and engage with potential guests.

6. Do hotels spend more on marketing during specific seasons?
Hotels may increase their marketing spending during peak seasons or times when there is high demand for travel, such as holidays or summer vacations. They aim to capture a larger share of the market and attract potential guests during these periods.

7. How do independent hotels allocate their marketing budgets compared to large hotel chains?
Independent hotels often have smaller marketing budgets compared to large hotel chains. They may focus on cost-effective strategies like social media marketing, local advertising, and partnerships with local businesses to maximize their marketing impact and reach.

Hotels invest a significant amount of money in marketing, with an average of 5-10% of their revenue allocated to these efforts. The size of the hotel, available resources, and target audience play a role in determining the marketing budget. Online marketing, loyalty programs, and partnerships with OTAs are common strategies used by hotels to boost their marketing reach and attract guests.