Brief Overview:Adding keywords to your website is crucial for SEO (search engine optimization) as it helps search engines understand what your content is about and rank it accordingly. By strategically incorporating relevant keywords into your website’s content, you can increase its visibility in search engine results pages (SERPs) and attract more organic traffic. Here are five supporting facts on how to add keywords for SEO:

1. Conduct keyword research: Before adding keywords, you need to identify the right ones for your business. Use tools like Google Keyword Planner or SEMrush to find popular and relevant keywords that align with your target audience’s search intent.

2. Optimize page titles and meta descriptions: Include targeted keywords in the title tag of each page on your website as well as in the meta description. This helps search engines understand the main topic of the page and encourages users to click through from SERPs.

3. Incorporate keywords naturally into content: While it’s important to include keywords within your content, avoid overstuffing them unnaturally. Instead, focus on creating high-quality, informative content that naturally incorporates relevant keywords where appropriate.

4. Utilize header tags: Organize your webpages using header tags (H1, H2, etc.) and ensure they contain relevant keywords related to the page’s topic or subtopic. Header tags not only improve readability but also provide additional context for search engines.

5. Optimize images with alt text: When adding images to your website, optimize them by including descriptive alt text that contains relevant keywords related to both the image itself and its surrounding content.


Q1: How many times should I use a keyword in my content?
A1: There is no specific rule regarding keyword density anymore; instead, focus on using them naturally throughout your content without forcing their inclusion too frequently.

Q2: Can I use multiple variations of a keyword?
A2: Yes! Using different variations of a keyword can help you target a wider range of search queries and capture more organic traffic.

Q3: Should I include keywords in my URLs?
A3: Yes, incorporating relevant keywords in your URLs can provide additional context to both users and search engines. However, ensure that your URLs remain concise and user-friendly.

Q4: Is it necessary to add keywords to every page on my website?
A4: While it’s beneficial to optimize as many pages as possible, prioritize adding keywords to important landing pages or those targeting specific topics or products/services.

Q5: Can I still rank without using exact match keywords?
A5: Absolutely! Search engines have become smarter at understanding context and synonyms. Focus on creating high-quality content that covers the topic comprehensively rather than obsessing over exact match phrases.

Adding relevant keywords strategically is essential for SEO success. Conduct thorough keyword research, optimize page titles/meta descriptions, incorporate them naturally into content, utilize header tags, and optimize images with alt text. Remember, quality content should always be the priority. Reach out to us when you’re ready to talk marketing in your area.