Brief Overview:When it comes to SEO, the number of keywords you should target can vary depending on various factors. However, there are some general guidelines that can help you make an informed decision. In this article, we will provide you with five supporting facts about how many keywords to target for SEO and answer seven frequently asked questions on this topic.

1. Quality over quantity: Instead of targeting a large number of keywords, focus on selecting high-quality keywords that are relevant to your business and have good search volume.

2. Keyword research is crucial: Conduct thorough keyword research to identify the most valuable and relevant keywords for your website. This will help you understand user intent and optimize your content accordingly.

3. Start small: It’s advisable to start with a smaller set of targeted keywords initially, especially if you’re just starting out or have limited resources. This allows you to concentrate your efforts effectively.

4. Long-tail keywords matter: While it’s important to target broader industry-related terms, don’t overlook long-tail keywords as they often have higher conversion rates due to their specificity.

5. Regular monitoring and optimization: Keep track of how well each keyword is performing using analytics tools like Google Analytics or SEMrush. Based on performance data, continue optimizing your content by adding new relevant keywords or refining existing ones.


Q1: How many primary (main) keywords should I target?
A1: It’s generally recommended to focus on 3-5 main primary (head) keywords that accurately represent your business offerings and attract high search volumes.

Q2: Can I target multiple secondary (long-tail) keywords?
A2: Absolutely! In fact, targeting multiple long-tail variations related to your main keyword helps capture more specific search queries and increases the chances of ranking higher in those searches.

Q3: Should I include all my targeted keywords in every page?
A3: No, it’s not necessary to include all your targeted keywords in every page. Instead, optimize each page for a specific primary keyword while incorporating related secondary keywords naturally.

Q4: How often should I update my targeted keywords?
A4: Regularly review and update your targeted keywords based on changes in search trends, user behavior, and industry developments. Aim to refresh your keyword strategy at least once every quarter.

Q5: Can I target local keywords along with broader terms?
A5: Absolutely! In fact, if you have a physical location or serve customers in specific areas, targeting local keywords alongside broader terms can help attract relevant traffic from nearby regions.

Q6: Should I prioritize high-volume or low-competition keywords?
A6: It’s ideal to strike a balance between high-volume and low-competition keywords. While high-volume terms may bring more traffic, low-competition ones offer better chances of ranking higher in search results.

Q7: Is it possible to rank for competitive industry-specific terms?
A7: Yes, it is possible but challenging. Ranking for highly competitive industry-specific terms requires thorough optimization efforts, quality backlinks, authoritative content creation, and consistent monitoring and adjustments.

Determining the right number of SEO-targeted keywords depends on various factors such as business goals, resources available, competition level, and target audience. Focus on quality over quantity by conducting comprehensive keyword research and regularly optimizing your content based on performance data. Remember that SEO is an ongoing process that requires continuous monitoring and adjustment. Reach out to us when you’re ready to talk marketing in your area.