Brief Overview:When it comes to SEO, internal linking is an important factor that can greatly impact your website’s visibility and ranking on search engines. But how many internal links should you have per page? Let’s dive into this topic with 5 supporting facts.

1. Internal links improve website navigation: By including relevant internal links within your content, you provide users with easy access to related information on your site. This improves user experience and encourages them to explore more pages.

2. Internal links distribute link authority: When you link from one page to another within your own website, you pass on some of the link authority or “link juice” from the source page to the target page. This helps search engines understand which pages are important and boosts their rankings.

3. The ideal number varies based on content length: There is no specific number of internal links that works for every page. Instead, it depends on the length and depth of your content. Longer articles may naturally have more opportunities for internal linking compared to shorter ones.

4. Focus on quality over quantity: While there isn’t a set limit, it’s crucial not to overdo it with excessive internal linking as it can appear spammy and harm user experience. Instead, focus on providing valuable and contextually relevant links that genuinely enhance the reader’s understanding or offer additional resources.

5. Use descriptive anchor text: Anchor text is the clickable part of a hyperlink that provides context about where the link leads to when clicked by users or crawled by search engine bots. Optimize anchor texts by using descriptive keywords instead of generic phrases like “click here,” as this helps search engines understand what the linked-to-page is about.


Q1) How many internal links should I include in my short blog post?
A1) For shorter posts (around 500 words), aim for at least 2-3 relevant internal links spread throughout the content without making it feel forced.

Q2) Can I include too many internal links in a single page?
A2) Yes, excessive internal linking can be counterproductive. Avoid adding too many links that may overwhelm or confuse your readers. Keep it natural and relevant.

Q3) Should all my internal links point to the homepage?
A3) No, it’s important to distribute internal links across various pages on your website. Linking only to the homepage limits the visibility of other valuable content you have created.

Q4) Are there any SEO benefits of using nofollow attribute for internal links?
A4) While nofollow attribute doesn’t pass link authority, it still helps search engines understand which pages are not crucial for ranking purposes. Use it sparingly when needed.

Q5) How often should I review and update my internal linking strategy?
A5) It’s recommended to periodically review your website’s content and update your internal linking strategy whenever new relevant pages are added or existing ones undergo changes.

Internal linking plays a vital role in SEO by improving user experience, distributing link authority, and signaling page importance to search engines. The ideal number of internal links per page varies based on content length but always prioritize quality over quantity. If you need assistance with optimizing your website’s SEO strategy or want expert advice tailored to your business needs, reach out to us when you’re ready to talk marketing in your area.